{"id":3262,"date":"2007-05-01T16:02:44","date_gmt":"2007-05-01T16:02:44","guid":{"rendered":"https:\/\/archee.uqam.ca\/?p=3262"},"modified":"2023-02-13T16:02:55","modified_gmt":"2023-02-13T16:02:55","slug":"mai-2007-branding-iconique-de-la-figure-du-che","status":"publish","type":"post","link":"https:\/\/archee.uqam.ca\/mai-2007-branding-iconique-de-la-figure-du-che\/","title":{"rendered":"Mai 2007 &#8211; <i>Branding<\/i>\u00a0iconique de la figure du Che"},"content":{"rendered":"\n<p>Figure de la r\u00e9volution cubaine devenue ic\u00f4ne internationale, \u00ab El Che \u00bb s&rsquo;est transform\u00e9 en figure l\u00e9gendaire de notre \u00e9poque. Ce travail sur la figure du Che s\u2019attarde \u00e0 la cr\u00e9ation d\u2019un mythe transfrontalier et rem\u00e9diatisable. Nous explorons une interpr\u00e9tation du h\u00e9ros transculturel dans l\u2019imaginaire contemporain acc\u00e9l\u00e9r\u00e9 par les technologies de communications et particuli\u00e8rement Internet. Il s\u2019agit de questionner les incidences d\u2019hyperm\u00e9diatisation et de rem\u00e9diation du Che selon le concept propos\u00e9 par Bolter et Grusin. Selon eux, la rem\u00e9diation est la reprise d\u2019un m\u00e9dium dans un autre.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/k1.jpeg\" alt=\"\" class=\"wp-image-3263\" width=\"146\" height=\"202\"\/><figcaption class=\"wp-element-caption\">La photo \u00ab Guerrillero Her\u00f3ico \u00bb de 1960 du cubain Alberto Korda D\u00ecaz<\/figcaption><\/figure>\n\n\n\n<p>Dans le cas du Che, c\u2019est la photo connue sous le nom de \u00ab Guerrillero Her\u00f3ico \u00bb du cubain Alberto Korda D\u00ecaz qui est \u00e0 l\u2019origine de la figure du Che. Ce clich\u00e9 pris en 1960 a chang\u00e9 de m\u00e9dium en devenant tant\u00f4t affiche contestataire, tant\u00f4t logo. Reprise de nombreuses mani\u00e8res et sur d\u2019innombrables supports, le portrait de Korda a circul\u00e9 dans les milieux de gauche des ann\u00e9es soixante pour \u00eatre aussit\u00f4t transform\u00e9 en affiche et utilis\u00e9 comme symbole de contestation.&nbsp;<\/p>\n\n\n\n<p>En fait, ce n\u2019est pas la photo d\u2019origine qui a le plus circul\u00e9e, mais la reprise de l\u2019Irlandais\u00a0Jim Fitzpatrick\u00a0de 1968. Cette affiche de Fitzpatrick a \u00e9t\u00e9 reproduite sur d\u2019innombrables objets du quotidien tels que drapeaux et t-shirts. Depuis son apparition, la photo du Che s\u2019est aussi retrouv\u00e9e au cin\u00e9ma et dans le Web.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"245\" src=\"https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/k2.jpeg\" alt=\"\" class=\"wp-image-3264\"\/><figcaption class=\"wp-element-caption\">L\u2019affiche de 1968 de Jim Fitzpatrick<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"175\" src=\"https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/Capture-decran-le-2023-02-13-a-11.02.07.png\" alt=\"\" class=\"wp-image-3265\" srcset=\"https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/Capture-decran-le-2023-02-13-a-11.02.07.png 610w, https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/Capture-decran-le-2023-02-13-a-11.02.07-300x86.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"403\" src=\"https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/Capture-decran-le-2023-02-13-a-11.02.33.png\" alt=\"\" class=\"wp-image-3266\" srcset=\"https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/Capture-decran-le-2023-02-13-a-11.02.33.png 895w, https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/Capture-decran-le-2023-02-13-a-11.02.33-300x135.png 300w, https:\/\/archee.uqam.ca\/wp-content\/uploads\/2023\/02\/Capture-decran-le-2023-02-13-a-11.02.33-768x346.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Figure de la r\u00e9volution cubaine devenue ic\u00f4ne internationale, \u00ab El Che \u00bb s&rsquo;est transform\u00e9 en figure l\u00e9gendaire de notre \u00e9poque. Ce travail sur la figure du Che s\u2019attarde \u00e0 la cr\u00e9ation d\u2019un mythe transfrontalier et rem\u00e9diatisable. Nous explorons une interpr\u00e9tation du h\u00e9ros transculturel dans l\u2019imaginaire contemporain acc\u00e9l\u00e9r\u00e9 par les technologies de communications et particuli\u00e8rement Internet. &hellip; <a href=\"https:\/\/archee.uqam.ca\/mai-2007-branding-iconique-de-la-figure-du-che\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[187],"acf":[],"_links":{"self":[{"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/posts\/3262"}],"collection":[{"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/comments?post=3262"}],"version-history":[{"count":2,"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/posts\/3262\/revisions"}],"predecessor-version":[{"id":3268,"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/posts\/3262\/revisions\/3268"}],"wp:attachment":[{"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/media?parent=3262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/categories?post=3262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archee.uqam.ca\/wp-json\/wp\/v2\/tags?post=3262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}